It’s a multi-faceted approach to property development that allows for a range of uses and provides a village-type lifestyle, and it’s called placemaking.
This is a concept that Future Estate has adopted in the planning and design of their property developments, and is an approach they are passionate about.
Placemaking factors in how a property development can be multi-purpose and offer residential living as well as commercial, retail and community facilities.
Ben Anderson, Founder and Managing Director of Future Estate, said placemaking has a strong focus on amenity and is key to making residential properties within a development appealing to live in.
“It’s about creating liveable suburbs where key facilities can be accessed within the same community of a resident’s home,” he said.
“It’s also about meeting the expectations of property buyers, who now place a lot of value on lifestyle. They want to be able to live, eat, drink, socialise, and have access to open space and public amenities all in the same community.”
According to the Harvard School of Design, placemaking or ‘mixed-use’ is defined as three uses in one building, where no one component makes up more than 60 per cent of an entire development.
This leaves 40 per cent for other purposes such as combinations of residential, hotels, offices, retail, commercial and open space.
It’s a concept that is fairly new to Australia, but one that has been adopted by countries such as the United States as more people move into the cities and urban communities expand.
When thinking about how property developments can be built for multi-use purposes, Mr Anderson said it’s about “creating a destination” as much as taking a holistic approach to creating a community.
“Coburg Quarter, for instance, will incorporate everyday conveniences and shopping needs that make the environment easier to live in. We’ve got the residences, of course, but the precinct will include cafes, restaurants, galleries, co-working spaces and streetscapes.
“We’ll create mini high streets with a public square surrounded by a mix of retail and services – this will become the focal community point of Coburg.
“These aspects not only make living in Coburg Quarter attractive, but also gives visitors a reason to come to the area. It becomes a destination in itself.
“The strong focus and point of difference will be the food, art and culture – the very essence of Melbourne’s northside lifestyle.”
Parc Vue in Bundoora will include residential living with restaurant and cafe offerings, and a function space. A swimming pool, gym and convenience operators are all proposed for the site too.
Parc Vue will also offer a hotel – ideal for visitors to Melbourne who want to be conveniently located to nearby universities La Trobe and RMIT.
Uniquely, residents of Parc Vue properties will be able to access hotel services such as dry cleaning and room service – a perk of living in a mixed-use precinct.
“We’re creating environments that blend hotel/serviced apartments with residential – that is not something that has been done very much in Australia. At Parc Vue, our residents will be able to access a range of tailored services, of a 5-star concierge-style living,” Mr Anderson said.
“We’re trying to bring that inner-city style and quality to Bundoora.”
When planning and building communities from a placemaking perspective, Future Estate has considered the current circumstances and the future needs of an area.
Many of the decisions around what should and should not be included in a precinct have been informed by thorough research.
The research predicts the future needs of a community so that Future Estate can build an environment to cater to those requirements, Mr Anderson said.
“It is data-driven. In relation to Coburg Quarter, it’s a young, educated demographic of diverse cultural backgrounds. We look at their fundamental needs – what they need now and into the future.
“The demographic in the area has really evolved over the years. For example, Coburg has become an area that attracts many young families so there is a demand for childcare services in Coburg.
“We’re looking to respond to the needs of a specific community when we build and try to offer a point of difference for the people living there.”
For Parc Vue in Bundoora, it’s about filling in the gaps.
With a shopping centre already located near the property development, the retail and commercial offering at Parc Vue will complement rather than compete with existing services in the area.
“The shopping centre already has a supermarket and convenience stores, so we purposely have not included supermarkets or convenience stores at Parc Vue and rather gone with a food and dining offering to complement what is already on offer in the community.”
To find out more about Parc Vue Bundoora, visit: http://www.parcvue.com.au/
To find out more about Coburg Quarter, visit: http://www.coburgquarter.com.au/
It was the perfect balmy April night and once again our Parc Vue rooftop was put to great use. With breathtaking city views and parklands, our purchasers joined Future Estate to celebrate the completion of Parc Vue and they enjoyed an evening filled with live music, delicious food and sunset views from the highest point in Bundoora.
Now that our first Parc Vue residents have settled into their new homes, we were over the moon to hear only great feedback on the quality of their apartments. As a small gesture, we reciprocated their support by throwing a party to say thank you.
We have reached another milestone with our Parc Vue Project, this time with Botanic when we celebrated our Topping Out Event on Wednesday, 5th April 2017. Currently a few weeks’ ahead of schedule, purchasers can expect to move in just before the end of 2017.
We treated the entire team to Melbourne’s best food trucks and coffee with Ben Anderson handing out a Thank You gift to all the construction workers on site.
This wouldn’t have been possible without Verve Constructions, MAP Design and Architecture and the Project Team for their great work and commitment.
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Media release / March 2016
Media release / June 2016
Media release / March 2016
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Media release / February 2016